Dealership University Launches Marketing Subsidiary Named PowersportsMarketing.com
New Subsidiary to Provide Powersports Dealers with a One-Stop Shop for Direct Response Marketing and Lead Generation Services

TAMPA, FL, July 21, 2009 /24-7PressRelease/ -- Dealership University , a developer of interactive training and marketing solutions for the powersports industry, today announced the creation of PowersportsMarketing.com , a new subsidiary that will focus on delivering results-oriented direct response marketing solutions for powersports dealers throughout the U.S.

Designed to support dealerships of all sizes, PowersportsMarketing.com offers a comprehensive portfolio of online and offline direct response marketing services including direct mail, e-mail marketing, Personalized URLs (PURLs), voice broadcasts, video marketing, outbound calling campaigns, and Search Engine Marketing (SEM). Regardless of the medium used, each marketing campaign is developed and systematically executed to cost-effectively reach the most qualified targets with a compelling offer and message to drive more floor traffic, and ultimately increase sales. Ideal for dealers looking for quantifiable results for their marketing dollars, PowersportsMarketing.com gives powersports dealers the opportunity to leverage a wide-range of measurable, direct response programs created by industry experts with a thorough understanding of retail sales and direct response marketing techniques.

"Too many dealers waste large sums of money on 'brand awareness' campaigns that rarely increase floor traffic or deliver measurable results," said Rod Stuckey, president of Dealership University. "PowersportsMarketing.com offers a range of direct response marketing services designed to help dealers bolster their sales during what has proven to be a difficult time for powersports dealerships. With demand dwindling, investing in the highly responsive marketing solutions offered by PowersportsMarketing.com could be everything a dealer needs to remain successful and beat out the competition in this 'New Emerging Economy.'"

To help dealers understand the importance of direct response marketing programs, PowersportsMarketing.com is offering dealers a free copy of its informational CD entitled, "Why Everything You've Learned About Marketing Your Dealership Is Wrong and What to Do About It." Dealers can request a copy of this free CD while supplies last by going to the PowersportsMarketing.com web site.

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