Snail Mail Car Dealer Campaign Gets Pushed By Social & Online Classified Media Outlets
Vineland Area Dealership Creates BIG online buzz with $10,000 prize giveaway!

August 09, 2010 /24-7PressRelease/ -- Vineland Area Dealership Creates BIG online buzz with $10,000 prize giveaway! Need proof that the Internet has taken over all aspects of consumer behavior? For the first time ever a Vineland area car dealership is combining the power of social networking and online classified advertising to fish for customers with bait that RK Chevrolet is betting will be too tempting to pass up! "This is not just a used car sale," says John Luciano, General Sales Manager at RK Chevrolet. "In today's digital world & tough economic climate we're finding it more difficult to entice customers to consider a new car purchase," Luciano says.

So RK Chevrolet has upped the ante by sending a handful of prize winning numbers, one worth $10,000 as a pre-loaded debit card, to homes in and around their Vineland, New Jersey dealership. "We're counting on our AutoTrader.com listings and Social Networking sites like FaceBook to quickly spread the word that a winning number could be sitting in that snail mail you, a friend, relative or co-worker has left sitting on the kitchen counter or coffee table," Luciano says.

Sales promotions like this are not new to the car buying public but this is the first time a car dealership has used the power of social networking, classified internet websites and even a search-spider-friendly microsite to drive awareness of a significant prize incentive. http://rkusedcarsalevinelandnj.com/ is a microsite the dealership created so that friends, family & co-workers have a centralized place to drive each other and learn more about the prize packages and vehicle specials which include an Apple Ipad, Nano Ipdad, $250 gift card and for one lucky snail mail recipient, a debit card worth $10,000! Now that's a viral campaign worth passing on!

Who: RK Chevrolet 800-536-0304

What: Viral Car Campaign Searches For $10,000 Prize Holder

When: Tuesday August 10, to Saturday August 14 (9am-9pm Tues- Fri, Sat 9am-6pm)

Where: RK Chevrolet, 502 North Delsea Drive, Vineland, NJ 08360

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